Warc has released its 'Effective 100', a compilation of the most-effective campaigns globally in terms of award wins. Leo Mumbai is second on the list globally. 

India is also represented in the top 10 by McCann Gurugam (sixth) and The Womb (tenth). The Womb is the second-most awarded independent agency globally.

Ogilvy's Mumbai office is ranked 24. 

India is ranked fourth on the list - down two spots from 2025. China tops the list, followed by the USA (down one spot) and Brazil.

In the top 100 campaigns, Ogilvy Mumbai and Leo Mumbai topped the list for India.

Ogilvy Mumbai had two campaigns tied at number 33 - 'From Handwash Rebels To Handwash Legends' for Savlon and 'The Impossible Choice' for St. Jude India ChildCare Centres. Also at number 33 globally was Leo Mumbai's 'Getting Indians To Pay For Music' for Spotify.

Leo Mumbai's 'Keep Girls in School' for Whisper was at number 47 globally and fourth in India, followed by The Womb's 'A Geyser That Reduces Hairfall' which was at number 51 globally.

Other campaigns from India in the top 100 were Leo Mumbai's 'Organising is Awesome' for Ikea (82), McCann Gurugram's 'Brewing India's New Beverage Habit' for Nescafe (86) and The Womb's 'Neeyat: India's Real Credit Score' for Piramal Finance (94).