Sports marketing, 16 Feb 2025

Jio-bp's 'International Quality Fuels for Everyone' campaign.

16 Feb 2025 10:14 PM

Jio-bp revs up the fuel game for India with Pankaj Tripathi

Conceptualised by Ogilvy, the campaign consists of an ad film.
Starting from April 2025, the agency will take over responsibilities from the incumbent media agency, Madison World.

16 Feb 2025 9:56 PM

Godrej Consumer Products assigns its media duties to EssenceMediacom

The account was previously handled by Madison.
The NBA will also collaborate with leading YouTube creators, allowing select games and events to be live-streamed on their channels.

16 Feb 2025 9:44 PM

NBA expands content partnership with YouTube

Will now be able to livestream games and marquee events to fans across India.

Latest Stories

Joel Thottan

14 May 2026 4:57 PM

Joel Thottan joins LoveChild by Masaba 
Google and Ogilvy

14 May 2026 1:54 PM

Ogilvy India and Google launch AI creative studio for brand storytelling
Ajio partners with 22feet for its next phase of digital expansion

14 May 2026 12:57 PM

22feet named Ajio's digital agency of record
Screen grab of Vantara Creamery's AI-generated campaign

14 May 2026 11:22 AM

From animal rescue to artisanal gelato: Vantara's pivot raises eyebrows

Most Read

Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

Subscribe

* indicates required