The National Basketball Association (NBA) has announced an expansion of its existing content partnership with YouTube.

With this extension, the NBA will be able to livestream games and marquee events to fans in India on the league’s global YouTube channel for the remainder of the 2024-25 season.

As part of this initiative, live coverage will include weekly regular-season games, NBA All-Star 2025, a selection of NBA Playoff games, and the 2025 NBA Finals presented by YouTube TV.

To further enhance the viewing experience for fans in India, the NBA will also collaborate with leading YouTube creators, allowing select games and events to be live-streamed on their channels.

This will begin with content creator duo Jordindian, who will stream the State Farm All-Star Saturday Night on Sunday, 16 February at 7 am IST.

Sunny Malik, business head of global partnerships and media, NBA India, said, “Expanding our collaboration with YouTube to livestream NBA games and events in India reflects our commitment to making the excitement of NBA basketball more accessible to the millions of fans across the country. YouTube’s significant reach and innovative, localised offerings will help us better engage fans nationwide and deepen their connection with their favourite NBA teams and players.”