Sports marketing, 16 Feb 2025

Jio-bp's 'International Quality Fuels for Everyone' campaign.

16 Feb 2025 10:14 PM

Jio-bp revs up the fuel game for India with Pankaj Tripathi

Conceptualised by Ogilvy, the campaign consists of an ad film.
Starting from April 2025, the agency will take over responsibilities from the incumbent media agency, Madison World.

16 Feb 2025 9:56 PM

Godrej Consumer Products assigns its media duties to EssenceMediacom

The account was previously handled by Madison.
The NBA will also collaborate with leading YouTube creators, allowing select games and events to be live-streamed on their channels.

16 Feb 2025 9:44 PM

NBA expands content partnership with YouTube

Will now be able to livestream games and marquee events to fans across India.

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The Delhi and Bengaluru offices will operate as dual centres supporting regional marketing solutions and AI development.

15 Jul 2026 8:36 PM

Innocean India launches AI Studio for AI-led local and regional marketing
He stepped down from his role as president, client solutions, WPP Media South Asia, in January, bringing to a close a nearly 15-year-long association with the network.

15 Jul 2026 8:12 PM

Dentsu has officially announced the appointment of Ajay Gupte as COO
Screengrab of the 'Not to erase. To embrace' campaign featuring Lisa Ray

15 Jul 2026 7:38 PM

Lisa Ray and d'you make a case for ageing without apology
Ruchira Kanwal (left) and Madhurita Sengupta

15 Jul 2026 3:38 PM

Ruchira Kanwal and Madhurita Sengupta join BCCL 

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The festival is running between 22-26 June

22 Jun 2026 6:02 PM

Cannes Lions 2026: India opens Lions account 
From left: Pedro Pina, Rick Pineda, Christian Racioppi, Daniel Sturridge and Ben James

22 Jun 2026 5:14 PM

Cannes Lions 2026: The power is moving away from the broadcasters - Daniel Sturridge
Day one of the festival

22 Jun 2026 5:00 PM

Cannes Lions 2026: Updates from day one
The big winners from the evening

30 May 2026 1:25 PM

Good Ads Matter Awards 2026: Winners

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