Sports marketing, 05 Aug 2026

Mary Kom (left) and Nimbus Group's Yamini Agarwal

05 Aug 2026 6:32 PM

Nimbus Realty reappoints Mary Kom as brand ambassador

The Olympic medallist and boxer will front the real estate developer's integrated marketing campaigns.
Serie A is home to clubs including AC Milan, Inter Milan and Juventus, and features players such as Lautaro Martínez, Paulo Dybala and Mateo Retegui.

05 Aug 2026 6:23 PM

Z acquires exclusive five-year rights to Serie A, Coppa Italia and Supercoppa Italiana

The Italian football competitions will air on Zee5 and Unite8 Sports from August 22.
JBL's 'The Future of Home Cinema' campaign

05 Aug 2026 3:50 PM

JBL turns everyday viewing into a cinematic experience

Conceptualised by Havas, the campaign spotlights the new JBL Bar 1300MK2.
Shah Rukh Khan

05 Aug 2026 3:17 PM

Shah Rukh Khan tops Kroll India's celebrity brand rankings for 2025

Ranveer Singh ranks second, and Virat Kohli third, as the combined brand value of the top 25 celebrities declines 3.7% to USD 2 billion.
Nescafé's 'Make Your World' campaign

05 Aug 2026 2:14 PM

Nescafé stirs up a sibling conversation about ambition

The campaign comprises an ad film.
INS' 'Ink Doesn't Lie' campaign.

05 Aug 2026 1:15 PM

As AI blurs fact and fiction, INS says 'Ink Doesn't Lie'

Conceptualised by BBDO India, the print campaign underscores the editorial rigour and verification behind newspapers and magazines.
Francisco Neves (left) and Andy Hornby

05 Aug 2026 11:45 AM

We chose a joint venture because India deserved more than a franchise model: Andy Hornby

The Restaurant Group's Andy Hornby and wagamama's Francisco Neves on its new Mumbai outlet, JV, India strategy, marketing playbook and more.
Birla Opus Paints Onam campaign

05 Aug 2026 11:38 AM

Birla Opus Paints brings communities together through an Onam Pookalam

The film uses the traditional flower rangoli to underline how shared celebrations and togetherness bring the festival to life.
Mahindra Tractors' ‘Duniya Vich Ikko Lalkaar' campaign

05 Aug 2026 11:32 AM

Mahindra brings Sukhbir's 'Oh Ho Ho' to the fields of Punjab

The brand's new campaign features a reimagined version of the famous song as an ode to Punjab's farming heritage.
Shubhika Jain

05 Aug 2026 10:49 AM

Opinion: ‘Women in SPAM' and the changing language of communication

The author explains how the 'SPAM girlies' are the ones deciding what feels aspirational, or what the internet collectively obsesses over.
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