Zee Entertainment Enterprises (Z) has acquired the exclusive broadcast and digital rights to Italy's top football competitions: Serie A, Coppa Italia and Supercoppa Italiana for India and the subcontinent.

The five-year agreement covers India, Bangladesh, Sri Lanka, Nepal, Bhutan, Afghanistan and the Maldives, with coverage beginning on 22 August 2026.

Matches from all three competitions will be available on Zee5 and the Unite8 Sports channels, with the company also offering highlights and related football programming.

Serie A is home to clubs including AC Milan, Inter Milan and Juventus, and features players such as Lautaro Martínez, Paulo Dybala and Mateo Retegui.

The acquisition expands Z's football portfolio as the broadcaster adds another major European league to its sports rights portfolio across television and digital platforms.

Bavesh Janavlekar, chief business officer – Unite8 Sports, Zee Entertainment Enterprises, said, “At ‘Z’, our commitment is to build a robust football ecosystem that brings Indian fans closer to the sport through premium content and a quality viewing experience. The addition of key global properties like ‘Serie A’, ‘Coppa Italia’ and ‘Supercoppa Italiana’ to our portfolio is a firm reflection of the scale and passion of football across the country. As one of the most respected leagues in football, ‘Serie A’ brings together iconic clubs and talent that have captivated generations of fans. We are thrilled to present all the action and intensity of the league on Zee 5 and Unite8 channels, offering consumers a truly differentiated destination for global football. Together with FIFA and Bundesliga, it further strengthens our ability to offer consumers compelling football content, while creating new opportunities to deepen the engagement beyond the live match.”