Media , 31 Jul 2024

Rediffusion and Billion Readers Initiative

31 Jul 2024 7:45 PM

Rediffusion wins the creative and media mandate for Billion Readers Initiative

The agency has been mandated to create campaigns highlighting the importance of literacy and the benefits of SLS.
Screenshot from Lemonn's ongoing campaign

31 Jul 2024 7:12 PM

Lemonn is associate gold partner for the India vs Sri Lanka ODI series

Lemonn will have an on-ground presence, recognising and rewarding the winning captain during each match as part of this collaboration.
Kejal Teckchandani 

31 Jul 2024 6:52 PM

FCB Kinnect elevates Kejal Teckchandani 

She was senior vice president. 
Rediffusion's Bharat Lab report.

31 Jul 2024 11:38 AM

India's EV sales grew by 50% in 2023

Rediffusion's Bharat Lab released a report about preferences and perceptions towards electric vehicles.
Haier and SW Network

31 Jul 2024 11:04 AM

Haier Appliances India assigns its digital duties to SW Network

Account was won post a multi-agency pitch and will be handled by SW Network's Delhi headquarters.
Century Pulp and Paper appoints Vector Brand Solutions as brand and communications AOR

31 Jul 2024 10:44 AM

Century Pulp and Paper appoints Vector Brand Solutions

Part of the Aditya Birla Group, the brand operates in the domestic and export market for paper, board, tissue and pulp.
Aditi Jain's Seen Enough appears first in the print issue of Manifest. Here's the illustration from the July issue.

31 Jul 2024 10:36 AM

Seen Enough by Aditi Jain

Humorous observations about everyday life and events in advertising by Tilt Brand Solutions' vice president.
BharatMatrimony's two-film 'Wedding Games' campaign

31 Jul 2024 10:30 AM

BharatMatrimony helps singles dodge 'uncles and aunties' using Olympics references

The two-film campaign has been conceptualised by Wondrlab.
Tara Kapur

31 Jul 2024 10:14 AM

Tara's blog: Wake up, it’s 2024 - we need to do better

The author explains why representation is essential in media and advertising.
Amazon's 'India Se Duniya Tak' campaign

31 Jul 2024 12:47 AM

Amazon helps Indian brands charter global roads

Conceptualised by FCB Kinnect, the campaign comprises a series of four films.

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