Keeping with the Olympic season, BharatMatrimony has rolled out a two-film campaign through which it showcases how singles at a wedding are often pestered by the elders about when they plan to get married.

Conceptualised by Wondrlab, one film (above) shows a girl pole vault above them to dodge the questions, while the other shows a man tactfully avoid them by playing a game of Kabaddi. 

What we think about it: It's Olympic season, so brands are riding the fever. However, these two films stand out of the clutter, with that subtle use of humour to put across the brand's message of finding the right partner through BharatMatrimony.

The campaign went live on 27 July.