Amazon has rolled out a campaign, 'India Se Duniya Tak,' (India to the World), for Amazon Global Selling.

Conceptualised by FCB Kinnect, the campaign comprises a series of four films, out of which only one has been released yet. The first film follows the story of Aaqib Bhat who is the owner of Pashwrap, a Pashmina brand in Srinagar. Even though Pashwrap was a decade-old business, it marked a new beginning when Bhat came back from abroad and registered the business on Amazon Global Selling platform, after which the brand expanded to other countries. 

What we think about it: Showcasing the journey of Indian entrepreneurs who took their business to the global level with the help of the platform, the film spotlights the offerings of the brand in an effective manner.

Bhupen Wakankar, director of global trade, Amazon India, said, "Our 'India se Duniya Tak'; campaign highlights the diverse success stories of exporters using Amazon Global Selling. Launched nearly a decade ago, this program empowers Indian entrepreneurs to build thriving export businesses through e-commerce. It's remarkable to see thousands of these businesses not only establishing globally recognized brands but also introducing Indian products to international customers. Their success underscores the program's impact. Our focus remains on simplifying e-commerce exports. We're making significant investments in technology to streamline the export process, making it more accessible for businesses of all sizes. Our goal is ambitious yet clear: facilitating $20 billion in cumulative e-commerce exports from India by 2025.”

Chandni Shah, COO, FCB Kinnect, said, “The ‘India se Duniya Tak’ campaign was deeply rooted in passion, aiming to bring a human touch to the typically impersonal e-commerce interactions. Amazon Global Selling isn't just a platform; it's a launchpad that showcases the remarkable offerings of Indian SMEs alongside their dreams and aspirations. We focused on authentically capturing the personal stories and unique spirit of each business featured, showcasing how Amazon Global Selling empowers Indians and the India story.”