Media , 26 Mar 2025

Will partner with local creator agencies to support regional content creators and fuel the next generation of talent.

26 Mar 2025 2:57 PM

Snapchat launches Creator Connect

Aims to strengthen its investment in India's creator economy through a multi-city initiative to empower Gen Z storytellers.
Minimalist X Rajasthan Royals

26 Mar 2025 2:10 PM

IPL 2025: Minimalist partners with Rajasthan Royals

As part of the association, the brand will provide its sunscreen to the team's players.
Shubha George

26 Mar 2025 12:39 PM

Shubha George moves on from WPP after 35 years

Has resigned from her position as chief client officer, India at the network agency.
Madison recently won the media mandate for Samsonite and Nexus Malls.

26 Mar 2025 12:25 PM

Madison reveals stance on 'potential sale' 

Media reports have linked French-based holding companies Havas and Publicis with the Indian independent media agency.
HSBC partners with Argentine Football Association in India and Singapore

26 Mar 2025 12:21 PM

HSBC becomes official partner of the Argentine Football Association in India and Singapore

Under the partnership, the Argentina football team, including Lionel Messi, will visit India for an international exhibition match in October.
Woodsmen Whisky on Shark Tank India

26 Mar 2025 11:25 AM

Opinion: Woodsmen Whisky on Shark Tank – A PR and marketing coup or self-sabotage?

The author highlights the risks established when premium brands intend to leverage reality TV for funding and visibility.
Nexus Select and Madison Media

26 Mar 2025 11:24 AM

Nexus Select Malls appoints Madison Media as its AOR

The agency will be responsible for both traditional and digital media mandate.
Neha Ahuja

26 Mar 2025 11:06 AM

‘Wrapped’ is a national cultural moment owned by Spotify now: Neha Ahuja

Spotify India's director, head - marketing, covers key learnings from six years in India, outdoor advertising, and more...
Godrej's 'Smart cooling unlocked with Godrej Air Conditioners' campaign

26 Mar 2025 10:53 AM

Godrej Appliances eliminates summer woes by unlocking cooling that thinks ahead

Conceptualised by Lowe Lintas, the byte-sized ad films aim to bring alive the brand promise of ‘Moving your world forward’.
Orient Electric's latest campaign

26 Mar 2025 10:30 AM

MS Dhoni and Kusha Kapila share a 'fan' moment with Orient Electric

Comprising a film, the campaign is conceptualised by McCann Worldgroup.

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