Godrej & Boyce, part of Godrej Enterprises Group has rolled out a campaign 'Smart cooling unlocked with Godrej Air Conditioners' to showcase its Smart AC offerings.

Conceptualised by Lowe Lintas, the campaign consists of two ad films.

The first film (above) captures the dynamics of a modern couple, seamlessly weaving in the AC’s filter cleaning notification amid their playful banter. The alert on their mobile phone serves as a timely reminder to clean the filters, preventing breakdowns caused by neglect, an issue many users face. The film shows how Godrej Smart ACs proactively addresses this by sending automated filter cleaning reminders, ensuring uninterrupted cooling.

The second film portrays the bond between a mother and daughter while highlighting the Smart ACs scheduler feature. Reflecting common consumer habits of turning ACs on and off at specific times during sleep, work, or naps, the film demonstrates how the Smart AC intuitively follows pre-set instructions—adjusting temperature and switching on/off without the hassle of reaching for a remote or phone.

What we think about it: Delivers a witty take on everyday cooling woes with bite-sized storytelling. Also, the campaign is launched just in time for summer, smartly taping into seasonal relevance and reinforcing the brand’s promise of effortless cooling.

Swati Rathi, head of marketing, appliances business, Godrej Enterprises Group, said, “Our brand journey has always been driven by innovation that’s based on a deep understanding of evolving consumer needs, Today’s consumers seek convenience and comfort in every aspect of their busy lives, and with our latest TV commercial this summer we have focused on communicating smart connected offerings. With features like automated filter cleaning notifications and smart scheduling, we are transforming the way people experience uninterrupted cooling and comfort, unlocking value for them in their daily lives.”