Media , 04 May 2024

From left: Ambi Parameswaran, Shashi Sinha, Riyad Mathew and Manoj Sharma.

04 May 2024 7:20 PM

IMC 2024: In print media, quality outreach often takes a backseat to quantity metrics

Panellists debated print ad effectiveness in the digital era, stressing the necessity of a unified metric system for measuring reach.

Latest Stories

Screenshot from the film

22 Nov 2024 11:37 AM

BGMI crafts a 'seriously fun' ride for gamers
From left: Praful Akali, Sahej Sethi and Esha Pahuja

22 Nov 2024 10:54 AM

Panel Discussion: Navigating mental health in the post-pandemic world
Here's what Dalbir Singh is doing this week

22 Nov 2024 10:45 AM

Producer's Diary by Dalbir Singh
Screenshot from the film

22 Nov 2024 9:50 AM

Tourism Australia gets Pat Cummins to showcase the country beyond cricket

Most Read

Ruchi Sharma

14 Nov 2024 8:41 AM

Keeping it human: The soft stuff is the hard stuff
Vikram Sakhuja

13 Nov 2024 10:38 AM

Longer stints are always more beneficial: Vikram Sakhuja
Alhasan Aldabbagh

12 Nov 2024 10:30 AM

We want to shift the perception of Saudi Arabia by addressing the barriers: Alhasan Aldabbagh
Vistara merges with Air India officially on 12 November.

11 Nov 2024 10:55 AM

Vistara to take to the skies for its final flight today

Subscribe

* indicates required