Media , 04 May 2024

From left: Ambi Parameswaran, Shashi Sinha, Riyad Mathew and Manoj Sharma.

04 May 2024 7:20 PM

IMC 2024: In print media, quality outreach often takes a backseat to quantity metrics

Panellists debated print ad effectiveness in the digital era, stressing the necessity of a unified metric system for measuring reach.

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Ruchi Sharma

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Ashish Chakravarty (left) and Kainaz Karmakar

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Spikes Asia 2025: Ashish Chakravarty, Kainaz Karmakar among jury presidents
WPP first invested in the agency in 2007 with a 49.9% stake before moving to a majority holding in 2019. 

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Swiggy's IPO campaign.

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LIA 2024: WPP bags holding company of the year, while Ogilvy is network of the year

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