Marketing

The Mood of Bharat Diwali Pulse 2024 Report

30 Sep 2024 11:37 AM

Over 36% of consumers in Hindi heartland plan to increase festive spends: Report

‘The Diwali Pulse 2024’ report by Rediffusion sheds light on consumer sentiment in India's Hindi belt during this year's festive season.
Rakul Preet SIngh and Zeenat Aman for Just Herbs

27 Sep 2024 11:41 AM

Just Herbs celebrates beauty with Zeenat Aman and Rakul Preet Singh

Releases a film which showcases a fun exchange between the two actors on what beauty means to them.
Vicky Kaushal for Campus Activewear

25 Sep 2024 12:12 PM

Campus Activewear signs Vicky Kaushal as brand ambassador

Through this collaboration, the brand aims to strengthen its commitment to empowering self-expression.
Varun Koorichh

25 Sep 2024 10:54 AM

McDowell's & Co. enters the white spirits and dark rum space through its X series

Diageo India’s Varun Koorichh discusses McDowell’s expansion, premiumisation, and more...
Influencer Marketing Report 2024

24 Sep 2024 11:51 AM

Influencer marketing industry set to hit INR 5,500 crore by year-end: Report

Influencer marketing represents 11% of the digital media industry and is expected to grow by 25% annually, as per Social Beat's report..
Refuse, reduce and recycle takes on a whole new meaning at service companies according to the author.

23 Sep 2024 11:09 AM

Opinion: Refuse, reduce and recycle

The author explains why telcos must find ways to reward both new and existing customers instead of focusing on the former.
Joy Chatterjee

23 Sep 2024 9:11 AM

We don’t create ads only to sell our products but as a broader message to society: Joy Chatterjee

Mankind Pharma’s Joy Chatterjee on the emerging space in DIY diagnostics, ‘pure vegetarian’ multivitamin offerings, and more…
Rahul Dravid

21 Sep 2024 6:13 PM

Roombr signs Rahul Dravid as brand ambassador

Aims to revolutionise Indian classrooms with AI-powered digital solutions.
The case will be heard on 11 October.

20 Sep 2024 11:09 AM

Bombay High Court restrains Apollo Tyres from running ad that 'ridiculed' Ceat

The court found that the film denigrated and disparaged Ceat's products.
TCS tops India's most valuable brand ranking

20 Sep 2024 10:19 AM

Tata Consultancy Services ‘India's most valuable brand' for third year in a row: Kantar

Zomato is ‘fastest riser' with 100% growth in brand value due to its innovation and expansion into quick commerce, says the report.

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Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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