Mercedes-Benz has announced its partnership with Adfactors PR for managing the company’s communications mandate in India, effective 1 April 2025.

The mandate was secured following a multi-agency pitch.  

Under this partnership, Adfactors PR will drive the luxury car maker’s integrated communications programme, encompassing the brand's product portfolio, corporate narrative, and corporate citizenship initiatives. 

Santosh Iyer, managing director and CEO, Mercedes-Benz India, said, "As the most desirable luxury car maker in India, Mercedes-Benz’s communication to our discerning customers and multiple stakeholders has been passionate, reflecting the brand’s iconic luxury positioning and unparalleled desirability in the Indian market. Mercedes-Benz is transitioning to an exciting future, introducing new cars having exceptional aesthetics, technological innovations and integrated sustainability. We are glad to welcome Adfactors PR as our communications partner, to collaborate and contribute to our unique brand and sustainable luxury narrative." 

Adfactors PR, co-founder and chairman, Rajesh Chaturvedi, said, "Partnering with Mercedes-Benz India represents a significant milestone for us. The iconic three-pointed star symbolises not just luxury, but engineering excellence, technological innovation, and a relentless pursuit of perfection. Our specialist mobility practice combines deep automotive sector knowledge with cutting-edge communications strategies to enhance brand resonance among discerning luxury consumers. We are committed to amplifying Mercedes-Benz India's leadership position in sustainable luxury mobility that perfectly aligns with India's dynamic luxury market."