Motivator has been appointed as the performance marketing media partner for Zepto.

The mandate underscores the GroupM agency’s expertise in data-driven media strategies and performance marketing to fuel business impact. 

Motivator has been handling Zepto’s account since 2021 and has played a pivotal role in shaping its performance marketing strategy.

By combining technology, consumer insights, and precision-led media strategies, the agency aims to strengthen Zepto’s competitive edge in the rapidly evolving quick commerce landscape.

Divesh Sawhney, chief growth officer, Zepto, stated, “Performance marketing is pivotal for scaling our operations and enhancing efficiency. We are thrilled to enhance our partnership with Motivator, entrusting them with our performance advertising efforts. In the dynamic and competitive commerce environment, having a media partner that aligns with our speed and optimises every interaction is essential. This collaboration will refine our audience targeting and deliver more personalised experiences, driving new growth avenues and achieving superior business results.'

Mausumi Kar, managing director, Motivator, added, “In the hyper-competitive quick commerce landscape, where agility, precision, and efficiency are paramount, programmatic advertising will empower Zepto to optimize ad spend, enhance audience targeting, and scale campaign performance through real-time bidding and AI-driven insights. This dynamic, data-driven approach will enable Zepto to deliver personalised, contextually relevant experiences to their customers at scale, further solidifying their market leadership. With Motivator’s sharp focus on measurable impact, backed by GroupM’s advanced media intelligence and technology, we are confident in driving superior outcomes that strengthen Zepto’s competitive edge and set new benchmarks for innovation in the quick commerce space. Together, we are shaping the future of commerce through smarter, faster, and more impactful marketing solutions.”