Marketing

India's problem of pesky calls is spiralling out of control, according to reports

24 Feb 2025 12:04 PM

Telemarketing: Bane for users, obsolete for brands?

In our latest issue, we explore whether it’s time to retire this OG marketing tool in today’s era of AI and targeted social-media marketing.
Shah Rukh Khan has been roped in as brand ambassador by Elan Group

24 Feb 2025 10:11 AM

Elan Group ropes in Shah Rukh Khan as brand ambassador

With this, the real estate brand is all set to further transcend the boundaries and redefine opulence in the ultra-luxury segment.
Samantha Ruth Prabhu in the Nivea India commercial

20 Feb 2025 5:03 PM

Samantha Ruth Prabhu named ambassador for Nivea India’s Luminous Even Glow range

The brand unveiled its latest skincare range through a TVC featuring the actor.
Ranveer Singh and Petr Janeba

20 Feb 2025 1:12 PM

Škoda Auto India signs Ranveer Singh as 'brand superstar'

To highlight the association, the brand will roll out a film by the end of March.  
(Left) Sonali Ramaiya, Dr. Piyush Gupta

19 Feb 2025 4:37 PM

Roarrr Media to handle social media strategy and communication for GNH India Pharmaceuticals

As part of the collaboration, Roarrr Media will ensure that GNH's messaging reaches a broader audience through impactful digital content.
Vishnu Som (left) and Nadir Godrej

19 Feb 2025 11:22 AM

When companies see values as assets, doing good becomes undeniable: Nadir Godrej

Godrej Industries Group's chairperson highlighted sustainability, inclusiveness, and welfare at the NDTV Profit event.
Deep Bajaj

19 Feb 2025 11:16 AM

Sirona founders buy back the brand from the Good Glamm Group

Deep Bajaj, founder of Sirona, confirmed in a LinkedIn post the completion of the buyback of the feminine hygiene brand.
From left: Hiral Dadia, Aravind Sanka, Piyush Shah and Shashank ND

19 Feb 2025 11:16 AM

AI is making me work harder than ever before: Shashank ND

A panel at the NDTV Profit Conclave discussed evolving CX, convenience, accessibility and digital marketing.
This decision, which took effect on 13 February 2025, follows high-level discussions between US President Donald Trump and Indian Prime Minister Narendra Modi.

18 Feb 2025 12:05 AM

Whiskey import tariff slashed from 150% to 50%

Brands like Jack Daniel's, Jim Beam, Woodford Reserve, Maker's Mark, Gentleman Jack, and Old Forester stand to benefit from this.
Ardent Alcobev, the premium beverage company is backed by former England cricket captain Kevin Pietersen as a marquee investor.

17 Feb 2025 2:51 PM

Dram Bell Whisky appoints Roll Dot Agency as its AOR

The London-based agency’s India arm will lead brand strategy, creative execution, and digital marketing for Ardent Alcobev’s portfolio.
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Abheet Singh Bagga (left) and Chirag Barjatya

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Abheet Singh Bagga exits SuperYou to co-found Enrji with Chirag Barjatya
The studio is designed to allow brands to produce and optimise content across digital and performance channels based on campaign data.

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Karan Yadav

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