Crocs has announced the appointment of actor Rashmika Mandanna as its global ambassador from India.

As part of this partnership, Crocs India aims to strengthen its reach and deepen consumer relevance across regions, responding to the growing demand for fashion that is both expressive and accessible. 

According to the brand, Mandanna's pan-India appeal and cultural resonance will enable it to forge deeper connections with consumers through innovative and storytelling led brand campaigns. She is also the face of the Indian edition of the global ‘Your Crocs, Your Story, Your World’ campaign.

To highlight the association,  the brand has rolled out a campaign featuring the actor. The campaign is conceptualised by Kulfi Collective. 

Yann Le Bozec, head - Crocs International Marketing, said, “Rashmika embodies everything Crocs stands for—authenticity, confidence, and personal expression. Her incredible reach across India, especially among young audiences, makes her the perfect ambassador to amplify our connection with the local consumer. With Rashmika leading our campaign, we’re excited to inspire a new generation to celebrate their individuality with Crocs.”

Akshat Gupt, CCO and co-founder, Kulfi Collective, said, “Crocs has always been about self-expression. Through this campaign, we wanted to elevate Jibbitz as a storytelling device—one that visually captures how our experiences shape us. It’s about owning your world, your way, and Rashmika brings this to life beautifully.”