Marketing, 23 Apr 2025

Raashii Khanna

23 Apr 2025 2:58 PM

Emami Pure Glow names Raashii Khanna as brand ambassador

With this, the personal care and healthcare company aims to amplify the brand’s appeal and connect with consumers nationwide.
Influencer content outperforms digital ads in, as per Kantar's Influencer Playbook report

23 Apr 2025 10:48 AM

67% Indians trust influencer recommendations over traditional ads: Kantar

Influencer ads outperform digital ads in driving short-term sales, but are less effective for long-term brand building, as per the report.

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The Delhi and Bengaluru offices will operate as dual centres supporting regional marketing solutions and AI development.

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He stepped down from his role as president, client solutions, WPP Media South Asia, in January, bringing to a close a nearly 15-year-long association with the network.

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Screengrab of the 'Not to erase. To embrace' campaign featuring Lisa Ray

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Ruchira Kanwal (left) and Madhurita Sengupta

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Ruchira Kanwal and Madhurita Sengupta join BCCL 

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