Marketing, 23rd Apr 2025, News & Stories from India | Manifest

Marketing, 23 Apr 2025

23 Apr 2025 2:58 PM

Emami Pure Glow names Raashii Khanna as brand ambassador

With this, the personal care and healthcare company aims to amplify the brand’s appeal and connect with consumers nationwide.

Influencer content outperforms digital ads in, as per Kantar's Influencer Playbook report

23 Apr 2025 10:48 AM

67% Indians trust influencer recommendations over traditional ads: Kantar

Influencer ads outperform digital ads in driving short-term sales, but are less effective for long-term brand building, as per the report.

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IAA's Voice of Change initiative is looking to push the needle regarding gender portrayal in advertising.

13 Nov 2026 2:48 PM

Beyond conversations: IAA Voice of Change's continued engagement with the industry

Kainaz Karmakar

13 Nov 2026 2:30 PM

'The men who believe ‘she got this job because she's a woman', are the biggest obstacle'

Afshan Hussain Shaikh, Akanksha Seda and Sonal Batra

13 Nov 2026 2:30 PM

Behind the camera, had the bias really gone?

13 Nov 2026 2:30 PM

Opinion: Iconic ads that challenged gender stereotypes with humour

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The study estimates that approximately 382 million Indians are aged 15-29, more than half of the people in that age group across the Commonwealth.

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India at number 11 across Commonwealth nations in 'AI-readiness'

WPP CEO Cindy Rose called for clients to exercise 'due diligence'

06 Nov 2026 9:56 AM

Publicis responds to WPP over 'no-pitch business wins'

This is the 20th year of the awards

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Pepper Awards 2026: Shortlists revealed

Cred's film featuring Rakhi Sawant

12 Oct 2026 11:29 AM

Voice-O-Meter: Cred's unconventional route breaks the bias