Marketing, 23rd Apr 2025, News & Stories from India | Manifest

Marketing, 23 Apr 2025

23 Apr 2025 2:58 PM

Emami Pure Glow names Raashii Khanna as brand ambassador

With this, the personal care and healthcare company aims to amplify the brand’s appeal and connect with consumers nationwide.

Influencer content outperforms digital ads in, as per Kantar's Influencer Playbook report

23 Apr 2025 10:48 AM

67% Indians trust influencer recommendations over traditional ads: Kantar

Influencer ads outperform digital ads in driving short-term sales, but are less effective for long-term brand building, as per the report.

Latest Stories

Google and Ogilvy

14 May 2026 1:54 PM

Ogilvy India and Google launch AI creative studio for brand storytelling

Ajio partners with 22feet for its next phase of digital expansion

14 May 2026 12:57 PM

22feet named Ajio's digital agency of record

Screen grab of Vantara Creamery's AI-generated campaign

14 May 2026 11:22 AM

From animal rescue to artisanal gelato: Vantara's pivot raises eyebrows

Fastrack's ‘Never Same. Never Sane' campaign

14 May 2026 10:36 AM

Fastrack has Siddhant Chaturvedi competing with his alter-egos

Most Read

Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?

Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode

The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency