Supergoop!, a global sunscreen brand has announced it's launch in India through Nykaa. 

Founded by Holly Thaggard, the sunscreen brand intends to redefine sun protection with formulas like the ‘unseen sunscreen’. 

With Supergoop!, Nykaa aims to elevate the conversation around sun care, ensuring consumers have access to innovative and effective sun protection solutions. 

For this, the online store company will have a fully omni-channel launch and will be available across Nykaa.com, Nykaa Luxe, and Nykaa’s select retail stores. 

Anchit Nayar, executive director and CEO, Nykaa Beauty, said, “In a country where sun exposure is high year-round, the need for sun care awareness has never been more critical. We see this shift happening, sunscreen is now among the top three most-searched beauty categories on Nykaa, indicating growing curiosity but also a gap in daily SPF adoption. With Supergoop!’s innovative, skincare-first formulations, we aim to turn sun protection from an afterthought into a seamless and daily habit. This launch is not just about introducing a cult-favourite brand, it’s about redefining how India perceives SPF. As Supergoop!’s exclusive partner in India, we are excited for our consumers to try these globally loved products that provide next-generation sun protection that is effective and effortless.”

Holly Thaggard, founder, Supergoop!, added, “20 years ago, I launched Supergoop! to change the way the world thinks about sunscreen and I am super excited to partner with Nykaa to bring this mission to India, a land of heritage and energy! Our feel-good, game-changing daily SPF formulas are clean, efficacious, and created with UV-protecting ingredients - perfect for both city and country living. Our brand is about empowering consumers to enjoy the sun confidently with protected and nourished skin. We hope everyone will join this revolution to make UV protection an instinctive daily habit and create a brighter, healthier future together.”