Marketing, 22 Apr 2025

Rajkummar Rao

22 Apr 2025 5:41 PM

Sun King signs Rajkummar Rao as brand ambassador 

Rao will represent Sun King’s full range of solar and electrical products, championing access to reliable, sustainable energy for all.
Nykaa aims to amplify its sunscreen offerings through this.

22 Apr 2025 1:36 PM

Supergoop! launches in India through Nykaa

For this, the online store company will have a fully omni-channel launch. 
Fernando Machado

22 Apr 2025 10:40 AM

'The biggest risk is having to pump a ton of money into paid media'

GSP USA's Fernando Machado on how true creativity builds brands, why ‘safe’ is risky, and what today’s creatives should focus on.

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Screen grab of Vantara Creamery's AI-generated campaign

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Fastrack's ‘Never Same. Never Sane' campaign

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Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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