Sun King, the solar energy and energy-efficient electrical products brands has announced the appointment of actor Rajkummar Rao as its brand ambassador.

With Rao onboard, the brand aims to reach even more people who want dependable energy without the high cost, or smart, cost-effective, environmentally friendly appliances.

Known for his powerful performances in Stree, Newton, Shahid, and Srikanth, Rajkummar has earned a reputation for authenticity, empathy, and a deep connection with everyday people, values that resonate with Sun King’s mission.

From solar home lighting systems to rooftop solar systems and energy-efficient appliances, such as bulbs and fans, Sun King’s range is designed for families who want long-lasting, affordable energy they can count on.

The partnership with Rao will help raise awareness of these solutions and the real impact of Sun King’s products.

The brand will roll out a nationwide campaign and also organise a meet-and-greet event with Rao, where Sun King’s distributors and partners will get the opportunity to meet the celebrated actor in person.

Through this, one-on-one collaboration, the partnership with Rao intends

Surabhi Sharma, head of marketing - Asia, Sun King, said, “Rajkummar Rao stands for the same things we do — real-world impact, trust, and accessibility. Together, we’ll tell stories that reflect the hopes and realities of households across India, and show that sustainable energy is for everyone.”

Sahil Khanna, general manager for Asia and Latin America, Sun King, added, “Bollywood inspires millions across India, and Rajkummar Rao stands out for his sincerity and connection to real, human stories. He’s the perfect voice to help us share how reliable solar power and smart, energy-efficient appliances can transform everyday life.”