Rahul Kapoor joins The Trade Desk as vice president - partnerships.

He announced this shift on his LinkedIn account. 

Kapoor moves from Google India, where he was director partnerships solutions.

He said, "After more than 25 years in media, ad tech, and strategic alliances, I’m excited to bring all those experiences into a role that’s focused on shaping the future of programmatic in India, where privacy, premium audiences, and meaningful partnerships take centre stage. As Tejinder Gill often says, 'we are building bridges, not tunnels', and that couldn’t be more true, especially as India’s digital advertising market continues to grow at a phenomenal pace. With this principle at heart, I’ll be focused on forging high-impact, scalable partnerships that provides real value for advertisers and publishers - driving collaboration, expanding choice, and upholding transparency and efficiency as we help shape a thriving open internet in India. Can’t wait to get started with this amazing team."

In a career spanning over 22 years, where he was Yahoo! and NGC Networks India, among others.