Liqvd Asia has announced the appointment of Mahima Kukreja as a creative technologist.
Kukreja will act as a strategic partner across key businesses, leveraging her expertise in digital, mainline, and tech.
Reporting directly to Sunil Gangras, head of creative services, Liqvd Asia and AdLift, Kukreja will be instrumental in shaping and scaling the agency’s creative-tech capabilities.
Her mandate will focus on driving tech-enabled creative innovation and delivering strategically driven solutions to elevate brand engagement.
Her last full-time stint was with Monks, where she was senior creative director till 2024. She is also the founder and CEO of Feel Fuzzy.
Gangras said, "Creativity today needs to be adaptive, immersive, and scalable and technology helps us get there faster. Mahima is one of those rare creatives who can see the idea through the lens of technology, emotion, and purpose. Her ability to fuse tech with storytelling is exactly what brands need today to stay relevant and resonate with audiences. We’re excited to have her with us, and I truly believe her presence will push our creative boundaries."
Kukreja added, "I’ve always believed creativity should reflect the world we live in. Today, we can build real magic at the intersection of tech, culture, and humanity. Joining Liqvd Asia feels like the perfect opportunity to do just that—with people who dream big, build boldly, and are unafraid to play in new spaces. It’s an agency that understands the power of culture, technology, and storytelling. I look forward to crafting work that’s not just seen, but felt work that moves the needle emotionally, technologically, and culturally."
In a career spanning over 13 years, she has also worked with Ogilvy and DDB, among others.