BigBasket has rolled out a campaign, 'Mangoes,' to spotlight its offering of delivering the fruit in 10 minutes via the q-comm platform.

Conceptualised by Talented, the campaign comprises a series of ad films.

The films use a bite-sized narrative to cleverly play on the word ‘mango,’ swapping it with a similar-sounding word as the protagonists enjoy the fruit. Their craving for more kicks in—and thanks to BigBasket, that wish can be fulfilled instantly.

What we think about it: Honestly, the timing for these films couldn’t be better - it's mango season, after all. Much like the lightning-fast deliveries promised by q-comm platforms, the ad keeps it simple yet effective, delivering its message with impact in a short span!

Client: BigBasket

Agency: Talented

Team BigBasket: Anand Bhaskaran, Raagaleena Sripada, Shriram Sundararajan

Team Talented: Aakash Desai, Aarushi Periwal, Krisha Kakad, Manal Doshi, Nabil Kureshi, Priyanka Borah, Ruhin Chatterjee, Teresa Sebastian, Udit Joshi, Vivek Pandey

Director: Diptanshu Chakravarty

Executive producer: Junssan

Producers: Beliappa, Amrita Hooda

Production house: Potli Baba Mediahouse

DOP: Tuhin Mukherjee