CREX, a cricket analysis platform, has announced the appointment of Harmanpreet Kaur as its new brand ambassador. 

Kaur joins Shikhar Dhawan in the brand's ambassador line-up. 

 The partnership seamlessly aligns with the growing popularity of the sport in the country; bridging the visibility gap further to encourage young girls to pursue cricket professionally.

Rajat Vallabh, chief strategy officer, CREX, said, "CREX has signed Harmanpreet Kaur, the captain of the Indian Women's Cricket Team, as its brand ambassador. This campaign is a step towards building more support for women's cricket, helping it grow, gain more fans, and get the recognition it deserves, just like men's cricket. Let's celebrate and cheer for our women in sports!"