Marketing, 06 Sep 2024

Katrina Kaif for Xiaomi India

06 Sep 2024 4:47 PM

Xiaomi India signs Katrina Kaif as brand ambassador

Through this association, the brand aims to strengthen its connection with consumers and reinforce its position as a preferred choice.
Decathlon and Zepto collaboration

06 Sep 2024 4:14 PM

Decathlon and Zepto announce strategic partnership

Collaborate to bring Decathlon’s sporting goods catalogue to consumers' doorsteps 'in ten minutes'.
Imperial Blue's sales have steadily declined since their 2019 peak, despite selling 22.8 million nine-litre cases in 2023.

06 Sep 2024 11:06 AM

Pernod Ricard to pour out Imperial Blue, taps Goldman Sachs for INR 5,000 crore sale

With declining sales and "Men Will Be Men" under scrutiny, the spirits seller plans to sell Imperial Blue and focus on premium brands.
Anupam Aashish

06 Sep 2024 10:52 AM

Anupam Aashish joins RP Sanjiv Goenka Group

Was with ABP Group where he served a stint of over 14 years.

Latest Stories

Nisha Chaudhary

17 Apr 2025 2:23 PM

Pizza Hut India elevates Nisha Chaudhary
Apple's ‘Mac does that' campaign

17 Apr 2025 1:10 PM

Apple demonstrates why Mac users stay unfazed
Sonam Kapoor for Runwal Realty

17 Apr 2025 12:57 PM

Runwal Realty signs Sonam Kapoor as brand ambassador
The program runs between 27 September and 1 October 2025.

17 Apr 2025 9:12 AM

Creative LIAisons 2025 x Manifest contest winners revealed

Most Read

Pavanjit S Bedi

11 Apr 2025 8:57 AM

Rapid Fire with Pavanjit S Bedi
Raj Kamble (left) and Ranveer Allahbadia

10 Apr 2025 12:05 PM

Mistake vs malice: The Ranveer Allahbadia controversy and cancel culture
Havas Play was the title partner for the first edition of Manifest Play.

10 Apr 2025 9:39 AM

Manifest Play: Winners announced
While global print ad revenues decline, India tells a different tale and defies that trend, with advertising spends projected to reach USD 22,000 crore by 2025.

09 Apr 2025 9:59 AM

Why are marketers doubling down on print?

Subscribe

* indicates required