Xiaomi India has announced the appointment of Katrina Kaif as its brand ambassador. 

Through this association, the brand aims to strengthen its connection with consumers and reinforce its position as a preferred choice for Indians seeking cutting-edge technology.

According to the brand, Kaif's popularity and influence resonate deeply with its growing customer base.

Anuj Sharma, chief marketing officer, Xiaomi India, said, “As we commemorate a decade of innovation in India, welcoming Katrina Kaif back to the Xiaomi family feels like the perfect way to celebrate. Her grace, widespread appeal, and deep resonance with our audience make her an ideal ambassador for our next chapter. Both Xiaomi and Katrina have a unique ability to connect with millions of people in an endearing manner. Together, we'll continue to create magic with this association and bring innovative technology to everyone."

Prateik Das, associate director, marketing partnerships and alliances, Xiaomi India, "We're thrilled to announce this exciting collaboration between Xiaomi India and Katrina Kaif. This partnership brings together two iconic brands that resonate deeply with Indian audiences. We believe that Katrina's charisma and Xiaomi's innovative technology will create a powerful synergy that will inspire and delight audiences of all ages."