Decathlon and Zepto announce strategic partnership

Collaborate to bring Decathlon’s sporting goods catalogue to consumers' doorsteps 'in ten minutes'.

Manifest Media Staff

Sep 6, 2024, 4:14 pm

Decathlon and Zepto collaboration

Decathlon India and Zepto have announced a strategic partnership to bring greater access to sporting goods across the country. The collaboration aims to make a wide range of sports and fitness products more accessible to users by making it a part of India's quick commerce landscape.
 
Starting this month, users in 16 cities including Mumbai, Bengaluru, Delhi-NCR, Chennai, Hyderabad, amongst others can shop from Decathlon’s portfolio of sporting goods across various categories, including fitness, outdoor, water sports, team sports and more on the Zepto Platform.

A campaign was released to mark the collaboration.

Aadit Palicha, CEO, Zepto, said, “We are thrilled about Decathlon being a part of the Zepto family and I thank our sellers for having enabled this. We believe in promoting an active lifestyle and are excited about the opportunity to work with our sellers to make fitness products more accessible to millions of Indians.”
 
Sankar Chatterjee, CEO, Decathlon India, said, “We are excited to collaborate with Zepto to bring greater access to a wide range of sports products for our fellow Indians. As the demand for an active lifestyle in the Country continues to grow, we are committed to being part of this journey. This partnership further strengthens our mission to move people through the wonders of sport by quickly and efficiently delivering sporting products and equipment directly to their doorsteps.”

Source: MANIFEST MEDIA

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