Digital

Ideas under the new framework are shaped by platform behaviour, creator formats, and algorithmic realities, allowing brands to participate meaningfully in internet culture.

10 Feb 2026 11:35 AM

Dentsu Creative Isobar reorients social marketing with ‘New-Age Social' framework

The initiative positions social media as a culture-led, creator-driven growth engine for brands.
Ikea's refreshed brand positioning: It all starts at home

09 Feb 2026 11:55 AM

'Home is where dreams are evolving, taking shape and coming true'

We caught up with Ikea's Adosh Sharma and Nivedeeta Moirangthem on the refreshed brand identity, the shift in consumer behaviour, and more.
The feature is designed to retain a content creator's original emotion and energy in dubbed videos.

05 Feb 2026 2:57 PM

YouTube expands auto-dubbing tool to make global content feel local

The platform rolls out more languages, expressive speech, and lip-sync testing to enhance viewing and creator control.
Rural Active Internet Users growing at nearly four times the pace of those in urban India, as per the report

04 Feb 2026 5:57 PM

61% internet users in India consumed short-video content in 2025: Report

India's internet user base has reached 958 million, led by rural penetration, AI-adoption, and e-comm, according to a report by Kantar.
Drawing from nearly 6.2 million searches and close to 28 million social media interactions between January 2024 and December 2025, the report offers a data-led view of how education brands and learners are evolving.

04 Feb 2026 4:41 PM

Engagement around AI courses crossed 6,70,000 interactions on Instagram: Report

Tonic Worldwide's latest report shows how social media, AI, and employability pressures are reshaping education and career readiness.
CreatorOps also scans creative material for potential legal or brand compliance risks before filming begins, helping prevent costly reshoots and revisions.

04 Feb 2026 4:23 PM

iCubesWire launches CreatorOps

The MarTech firm's new system centralises workflows, automates approvals, and reduces operational bottlenecks in influencer marketing.
Vasuta Agarwal

04 Feb 2026 4:19 PM

Gnani.ai appoints Vasuta Agarwal

She moves from InMobi after a stint of 13 years.
The partnership aims to expand AGEasy's digital footprint and reinforce its position as a trusted name in senior care.

04 Feb 2026 10:29 AM

AGEasy assigns its D2C media duties to Sociowash

The account was won post a multi-agency pitch. 
Stephan Bugaj

03 Feb 2026 6:22 PM

JioStar Group appoints Stephan Bugaj

The appointment is expected to accelerate AI innovation across its next-generation experiences designed for digital-first audiences at scale.
Arrow debuts its womenswear capsule online with Khushi Kapoor

03 Feb 2026 11:35 AM

Arrow debuts its womenswear capsule online with Khushi Kapoor

The campaign comprises an ad film featuring actor Vedang Raina alongside Kapoor, and signals the brand's foray into womenswear.
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Ujjivan Small Finance Bank's 'Nothing Small About Us' campaign

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