Digital

Anant Ambani and Radhika Merchant

12 Jul 2024 10:53 AM

How much publicity is too much publicity?

We asked the industry for its opinion on the PR strategy of calling influencers to the Ambani wedding in return for ‘defined deliverables’.
71% of adults online are more likely to purchase from a company they can contact through messaging

10 Jul 2024 4:37 PM

Companies could lose USD 3.1 trillion annually, or 6.7% of their revenues, due to poor CX: Report

The whitepaper by Meta and Warc, highlights how business messaging can enhance customer relationships and drive brand growth on digital.
Suryakumar Yadav's catch, clinching the T20 World Cup title for India, received 209K mentions on social media.

08 Jul 2024 12:02 PM

Maruti Suzuki, Amul, and ICICI Bank topped brand mentions during the ICC Men's T20 World Cup: Report

According to the Interactive Avenues report, the tournament recorded 55.9 million mentions and 461 million engagements on social media.
Snapchatters will be able to communicate with their close friends in an environment that prioritises their safety, privacy, and well-being

26 Jun 2024 11:11 AM

Snapchat rolls out safety features curated to reinforce authentic friend connections

Aims to safeguard teens and the broader community from online liabilities.
Monica Ledwani (left) and Rishi Bhargava

25 Jun 2024 10:04 AM

Dept brings in Monica Ledwani and Rishi Bhargava

The duo will be reporting to Yash Mody, CTO, Dept APAC.
David Droga (left) and Mira Murati

18 Jun 2024 3:07 AM

Cannes Lions 2024: AI and the nacho chip

David Droga, CEO, Accenture Song, and Mira Murati, CTO, OpenAI were in conversation about the advantages and perils of AI.
The agency was created after WPP-owned BCW and Hill & Knowlton merged in January 2024.

15 Jun 2024 12:27 PM

WPP’s Burson officially launches

Unveils new offerings along with a brand new visual identity and services.
Badshah assigns digital mandate to Tonic

13 Jun 2024 12:00 PM

Badshah Masala assigns digital mandate to Tonic Worldwide

The agency's Mumbai office will handle the business.
The RoI for every rupee spent is 1.42 for digital mediums vis-a-vis 0.95 non-digital mediums.

12 Jun 2024 9:26 AM

ROI on digital trumps other media for FMCG sector: Study

20% media-led brand growth on digital comes from Meta, details a commissioned report by Nielsen and Kantar.
Yash Bhanushali (left) and Jai Shah

04 Jun 2024 10:39 AM

Our objective is to work with both top-tier and independent brands, including startups: Orangutan 

Orangutan's co-founders, Jai Shah and Yash Bhanushali, share their vision, brand partnerships, and how to score big in the esports business. 

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