Digital

Picture Courtesy: .hypercollective report

10 Mar 2026 11:40 AM

79% of parents say digital content boosted their child's awareness of products and brands: Report

The report analyses how children aged 4-15 interact with technology, consume media, and influence household purchases.
The unit operates through a full-service team of strategists, creator managers, negotiators, editors and campaign specialists.

09 Mar 2026 11:52 AM

Concept Group launches Puzzle Media, an influencer marketing vertical under Concept BIU

Aims to help brands navigate the evolving creator ecosystem through structured, outcome-led and brand-safe influencer marketing solutions.
Sanjay Pradhan

08 Mar 2026 10:28 AM

‘Ethical leadership doesn't mean commercial disadvantage'

Sanjay Pradhan highlighted the risks associated with AI, as well as the opportunities that arise when it's used ethically.
Luma Agents are designed for enterprise environments where intellectual property protection, compliance and operational scale are key considerations.

06 Mar 2026 10:53 AM

Luma launches Luma Agents powered by Unified Intelligence for creative work

The new AI collaborators will execute end-to-end creative projects across formats, deployed by Publicis Groupe and Serviceplan Group.
Yagnesh Ravi

06 Mar 2026 10:40 AM

'Attention has four times the correlation with brand impact compared to traditional video metrics'

Snap India's ad solutions - lead, Yagnesh Ravi, on second-screen fandom, and why brands need to be part of cricket's real-time conversation.
Ajay Kakar

05 Mar 2026 10:57 AM

ad:tech Honours Awards 2026: Ajay Kakar is jury chair

The winners will be announced on 17 March 2026.
Deepak Oram

05 Mar 2026 9:49 AM

'ad:tech brings together the builders of the modern marketing ecosystem'

SPECIAL FEATURE: HDFC Bank's Deepak Oram shares why ad:tech is becoming critical for shaping the future of the industry.
Through this partnership, AnyMind Group will accelerate Truecaller's local advertising growth.

04 Mar 2026 1:37 PM

AnyMind Group expands ad inventory through Truecaller partnership

The partnership covers markets including Egypt, UAE, Qatar, Saudi Arabia, Israel, Ghana, Nigeria, Morocco, Malaysia, Singapore and Vietnam.
Nishit Kanchan

04 Mar 2026 11:44 AM

Samsung Ads elevates Nishit Kanchan

Having joined the organisation in 2022, he most recently served as sales head, India.
Siddharth Puri

04 Mar 2026 11:04 AM

'ad:tech's unique ability is to deliver global-standard content while remaining deeply inclusive'

SPECIAL FEATURE: Tyroo's Siddharth Puri shares why he is proud to be associated with the event.
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