Adinath Agro Processed Foods, a Pune-based food company, has announced the launch of its new corporate identity, Adinova.

Effective 7 May 2026, the company has adopted a new name, logo and digital presence.

Under the Adinova platform, new strategic initiatives will include a dedicated foray into healthy sauces and clean-label products.

The centrepiece of the new identity is a sunburst mark atop the letter ‘A’ - rendered in warm gold against the wordmark’s deep forest green. The symbol draws on the imagery of the rising sun, evoking abundance, renewal and the agricultural roots at the heart of Adinath Agro’s founding. The identity is designed to work equally well for both B2B trade communication and consumer-facing packaging, bridging the company’s dual market presence.

Rajesh Gandhi, managing director, Adinova, said, “As we have grown in scale, reach and ambition, it felt right to give our company an identity that reflects who we truly are. The spirit of Adinath lives on in Adinova, now expressed with the confidence it has always deserved.”

Chandan Polekar, CEO, Adinova, said, “Adi speaks to our roots — pure ingredients and honest quality. Nova speaks to where we are going — innovation, new categories and a brand that resonates equally with every stakeholder we serve.”

Hithendra Ramachandran, managing director, Carpediem Capital, said, “Adinova has built a strong, differentiated business, and this rebrand is the natural expression of that progress. We are fully backing this team and are confident Adinova is well-positioned for its next phase of growth.”