Digital, 20 Mar 2025

Watcho’s diverse content library will be deeply integrated into Cloud TV OS, making it available across 200 plus TV brands.

20 Mar 2025 4:10 PM

Dish TV Watcho partners with Cloud Walker

This collaboration ensures a seamless viewing experience, offering effortless access to Watcho’s catalogue.
The agency will combine branding, content, SEO, and AI-driven performance marketing to deliver result-oriented solutions.

20 Mar 2025 10:59 AM

Liqvd Asia acquires AdLift

The combined entity aims to enhance client engagement, optimise ad spends, and set new industry benchmarks for performance marketing.
Abhishek Singh (on screen) and Shibani Gharat.

20 Mar 2025 10:43 AM

For AI in India, we don’t feel the need for stringent regulations like the EU: Abhishek Singh

The additional secretary of the Ministry of Electronics and Information Technology emphasised balancing AI creativity with ethics.
From left: Tanu Banerjee, Kunal Guha, Sameer Chugh, Mary K Engle, and Chandradeep Mitra.

20 Mar 2025 10:36 AM

‘Labelling every AI-generated ad risks disclosure fatigue and causes an implied truth effect’

A panel emphasised the need for AI regulation that protects consumers without hindering innovation at ASCI's Summit.
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