Manifest Media Staff

Indian Railways' ‘Lucky Yatra’ campaign

05 May 2025 7:40 PM

Indian Railways' gamble against ticketless travel

Conceptualised by FCB India, the campaign seeks to incentivise travellers with a chance to win a lottery every time they buy a train ticket.
Ugaoo's 'Moms in all forms' campaign.

05 May 2025 3:46 PM

Ugaoo redefines modern motherhood one plant at a time

The campaign consists of an ad film.
Sony Max 1

05 May 2025 2:46 PM

Sony Pictures Networks India launches Sony Max 1

The new Hindi film channel aims to offer a viewing experience that reflects the spirit of Indian households. 
Screenshot from the launch campaign

05 May 2025 11:36 AM

Reframing cooking as a basic life skill rather than a gendered responsibility

SPECIAL FEATURE: Swati Rathi, marketing head, appliances business, Godrej Enterprises Group, on #AManCan conceptualised by Adfactors PR.
From left: Abhijat Bharadwaj, Sushant Barua and Sahil Shah.

05 May 2025 11:33 AM

Sushant Barua joins Dentsu Creative Isobar

He moves from Creativeland Asia, where he was executive creative director.
From left: David Simonsen, Jangho Seo, Gaurav Gandhi and Kelly Day

05 May 2025 11:11 AM

Prime Video partners with CJ ENM

Through this collaboration, the OTT platform has secured multi-year worldwide distribution rights for Korean content.
The FMCG company also reported a 20% YoY increase in consolidated revenue, reaching INR 2,730 crore, alongside significant growth in India and international markets.

05 May 2025 11:06 AM

Marico board approves re-appointment of Saugata Gupta as MD and CEO

Gupta joined Marico in 2004 as marketing head, became CEO of India Business in 2007, and has served as MD and CEO since 2014.
Manifest's May issue

05 May 2025 10:19 AM

Manifest's May issue is out

There's Manifest Play coverage, a chat with Debbi Vandeven, global CCO, VML, an analysis of the financial impact of awards, and more...
Ajio's Movement of Offended Mothers (MOM)' campaign

05 May 2025 1:36 AM

Offended mothers start a movement against bad gifts with Ajio

Rolled out ahead of Mother's Day, the campaign features actor Sheeba Chaddha.
Anirudh Ravichander

02 May 2025 4:22 PM

7UP® and Spotify bring science and sound together with the ‘7UP® SpiceIt Playlist’

SPECIAL FEATURE: The first-of-its-kind playlist, designed to enhance the spice experience for foodies, is backed by scientific research.
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