Anupama Sajeet

Giva's Raksha Bandhan campaign ft. Kriti Sanon

19 Oct 2026 11:47 AM

Is outrage rewriting the rules of festive advertising?

As festive ads become a recurring flashpoint for online backlash, brands face a difficult choice: whether to let outrage dictate creativity.
India's misleading ads problem: 100% claim, 0% accountability?

23 Sep 2026 11:37 AM

India's misleading ads problem: 100% claim, 0% accountability?

From ‘100%' labels to questionable health claims, are brands leaning into an ‘innocent until pulled up' model? We find out.
From left: Sameer Tobaccowala, Farah Lauren Khan, and Christophe Pinguet

10 Sep 2026 10:39 AM

‘One may see it as opportunism, but I see it as providential'

Ahead of the launch of Shortcut Shobiz India, we chat with its leadership team, who map out the future of experiential.
Hemant Jain

19 Aug 2026 12:02 PM

The brands that failed to evolve have fallen behind: Hemant Jain

Killer Jeans parent KKCL's joint MD on keeping the legacy brand relevant through product agility, sharper consumer understanding and more.
Noise, polarisation and performative debate have blurred the line between journalism and spectacle

11 Aug 2026 11:43 AM

What ails the Indian news media?

As audiences move from TV to digital, is Indian journalism facing a mere platform shift or a deeper crisis of credibility?
Aarti Holla-Maini

31 Jul 2026 10:24 AM

‘Advertising, marketing and communications possess something governments often lack'

UNOOSA director Aarti Holla-Maini on why marketers need to stop treating space as science fiction, and more...
Anupama Sajeet

28 Jun 2026 7:35 PM

Cannes chronicles: Equal parts exhausting, exhilarating and enlightening

The author discovers that the festival is as much about hustle, heat, endurance, and logistics as it is about creativity, inspiration, ideas.
Sir John Hegarty

25 Jun 2026 7:24 PM

Cannes Lions 2026: ‘Digital-era marketing directors don't quite understand how to build a brand'

Ad veteran Sir John Hegarty delivered a scathing critique of modern marketing, urging the industry to put creativity back at the centre.
Priyanka Chopra Jonas

24 Jun 2026 8:13 PM

Cannes Lions 2026: 'I've always wanted to be authentic to myself in everything I do'

Priyanka Chopra Jonas took to the stage to talk on originality, reinvention and why emotional connection travels farther than cultural borders.
AB InBev global CMO Marcel Marcondes

22 Jun 2026 6:14 PM

Cannes Lions 2026: Takes the same effort to dream big or small, so why dream small?

As the brewer became the first brand to win Creative Marketer of the Year three times, AB InBev's global CMO Marcel Marcondes took to the stage.
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Team HUL (above) and Mindshare below

24 Oct 2026 11:55 AM

Emvies 2026: Mindshare, HUL and WPP Media take home the big accolades
Prachi Narayan

23 Oct 2026 1:00 PM

Prachi Narayan joins WPP Media
Dalbir Singh continues his weekly diary for Manifest.

23 Oct 2026 12:27 PM

Producer's Diary by Dalbir Singh
Amazon Music's 'Music se Pyaar Unlimited? Don't settle for less. Go Unlimited' campaign

23 Oct 2026 11:20 AM

Amazon Music turns every moment into a music debate

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Cred's film featuring Rakhi Sawant

12 Oct 2026 11:29 AM

Voice-O-Meter: Cred's unconventional route breaks the bias
Girish Agarwal

12 Oct 2026 9:02 AM

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09 Oct 2026 9:04 AM

LIA 2026: Award the work for its entertainment value, not just the idea behind it
Akhil Raj Gupta and Amit Singh

07 Oct 2026 10:21 AM

Luminary and Manifest to host hands-on AI branding workshop for marketers

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