Anupama Sajeet

Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?

In a battle between authenticity and over-commercialisation, is creator-brand collaboration approaching a tipping point? We find out.

Rubeena Singh (left) and Hridaye A Nagpal

24 Mar 2026 10:27 AM

The AI Perplexity: To ad or not to ad

As brand integrations in the AI space and ad-fuelled chatbots become a reality, we decode whether advertising and AI can truly coexist.

10 Mar 2026 10:15 AM

Anybody can sell jewellery; how we make consumers feel is what differentiates us: Shyamala Ramanan

Mia by Tanishq's business head outlines the brand's Gen Z playbook, inclusive positioning and omnichannel push beyond metros.

(clockwise from bottom left) Mithila Saraf, Farah Kapadia, Vandana Tilwani, Harshada Menon, Sonal Chhajerh, Babita baruah and Adyasha Tomar

08 Mar 2026 4:14 AM

Adland's equity illusion: The gap between optics and reality

Women in advertising unpack what true equity must look like, beyond tokenism and representation.

06 Mar 2026 11:38 AM

Has the industry fixed its gender problem, or simply rebranded the conversation? (Part 3)

Famous Innovations' Mithila Saraf and Kulfi Collective's Farah Kapadia weigh in on why the 'real shift' must go deeper…

(L to R) Sonal Chhajerh, Vandana Tilwani, and Adyasha Tomar

05 Mar 2026 11:35 AM

Has the industry fixed its gender problem, or simply rebranded the conversation? (Part 2)

Havas' Vandana Tilwani, Leo's Sonal Chhajerh and Kult's Adyasha Tomar on ‘the equity illusion in advertising'...

04 Mar 2026 11:57 AM

Has the industry fixed its gender problem, or simply rebranded the conversation? (Part 1)

Here's what VML's Babita Baruah and DDB's Harshada Menon had to say about the persisting structural inequities in adland…

18 Feb 2026 11:45 AM

Credibility attached to print is very high; people still consider it the final word: Varghese Chandy

As Malayala Manorama challenges print decline myths, Chandy on how advertisers misread the medium, and why Kerala defies national trends.

16 Feb 2026 10:59 AM

Agencies worry about integration far more than clients do: Himanshu Saxena

Saxena on unifying agencies, evolving client demands, and outcome-driven growth in his expanded leadership role.

09 Feb 2026 10:30 AM

If AI is used to serve the brand and not the user, it could widen the CX gap: David Shulman

As the X Index 2025 report points to a rising impact of CX debt, the Havas CX global CEO outlines where brands may be getting it wrong.

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04 Oct 2026 8:52 PM

Jon Cook to leave WPP; Eric Campbell to take over as WPP Creative's CEO

The bespoke 'Team One Thread' will be led by Paritosh Srivastava and Jai Lala

02 Oct 2026 1:54 PM

Raymond Lifestyle appoints Publicis Groupe to handle integrated mandate

02 Oct 2026 11:47 AM

LIA 2026: Five more Statues for India

This is the first title sponsor for the league since 2023

02 Oct 2026 11:34 AM

Anupama Sajeet

Can influencer marketing survive its credibility crisis?

The AI Perplexity: To ad or not to ad

Anybody can sell jewellery; how we make consumers feel is what differentiates us: Shyamala Ramanan

Adland's equity illusion: The gap between optics and reality

Has the industry fixed its gender problem, or simply rebranded the conversation? (Part 3)

Has the industry fixed its gender problem, or simply rebranded the conversation? (Part 2)

Has the industry fixed its gender problem, or simply rebranded the conversation? (Part 1)

Credibility attached to print is very high; people still consider it the final word: Varghese Chandy

Agencies worry about integration far more than clients do: Himanshu Saxena

If AI is used to serve the brand and not the user, it could widen the CX gap: David Shulman

Follow us

Latest Stories

Jon Cook to leave WPP; Eric Campbell to take over as WPP Creative's CEO

Raymond Lifestyle appoints Publicis Groupe to handle integrated mandate

LIA 2026: Five more Statues for India

JSW MG Motor India bags ISL's title sponsorship

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Indie Agency Guild: Committee, vision revealed

'It's great to be an 'Ullu da Pattha''

IT raids at Dentsu: Updates

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Anupama Sajeet

Can influencer marketing survive its credibility crisis?

The AI Perplexity: To ad or not to ad

Anybody can sell jewellery; how we make consumers feel is what differentiates us: Shyamala Ramanan

Adland's equity illusion: The gap between optics and reality

Has the industry fixed its gender problem, or simply rebranded the conversation? (Part 3)

Has the industry fixed its gender problem, or simply rebranded the conversation? (Part 2)

Has the industry fixed its gender problem, or simply rebranded the conversation? (Part 1)

Credibility attached to print is very high; people still consider it the final word: Varghese Chandy

Agencies worry about integration far more than clients do: Himanshu Saxena

If AI is used to serve the brand and not the user, it could widen the CX gap: David Shulman

Follow us

Latest Stories

Jon Cook to leave WPP; Eric Campbell to take over as WPP Creative's CEO

Raymond Lifestyle appoints Publicis Groupe to handle integrated mandate

LIA 2026: Five more Statues for India

JSW MG Motor India bags ISL's title sponsorship

Most Read

Indie Agency Guild: Committee, vision revealed

'It's great to be an 'Ullu da Pattha''

IT raids at Dentsu: Updates

Pepper Awards 2026: Jury revealed

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