Advertising

Prateek Bhardwaj

20 Aug 2024 9:45 AM

Award juries have been on this purpose diet, so they tended to skip over humour: Prateek Bhardwaj

The CCO of Lowe Lintas, chats about the reawakening of humour, measurement coming from pop culture, awards and more...
Raksha Bandhan campaigns

19 Aug 2024 10:39 AM

Raksha Bandhan 2024: Brand work

Our edit team picked campaigns they felt strongly about and shared their views.
Aditi Jain's Seen Enough appears first in the print issue of Manifest. Here's the illustration from the August issue.

19 Aug 2024 10:00 AM

Seen Enough by Aditi Jain

Humorous observations about everyday life and events in advertising by former VP - Tilt Brand Solutions.
Dalbir Singh being asked to negotiate his quotating

16 Aug 2024 10:40 AM

Producer's Diary by Dalbir Singh

Check out this week's sketch by the founder of Kiss Films.
Gaurav Soi

13 Aug 2024 11:43 AM

Gaurav Soi joins Vector Brand Solutions

Moves from AdLift India where he was lead partnerships.
Pravin Sutar (left) and Sonal Chhajerh, Leo Burnett India

13 Aug 2024 10:20 AM

Leo Burnett India elevates Sonal Chhajerh and Pravin Sutar

Both will continue reporting to Rajdeepak Das, chief creative officer, Publicis Groupe, South Asia and chairperson, Leo Burnett South Asia.
Naresh Gupta (left) and Vishal Kaushik

13 Aug 2024 9:49 AM

Are SDC norms for advertisers curbing freedom of creativity?

We investigate whether this well-intended but possibly hasty regulation stifles advertising creativity by increasing compliance burdens.
EssenceMediacom and Bambino

12 Aug 2024 12:38 PM

Bambino Pasta Foods Industries assigns its media duties to EssenceMediacom

The account will be handled by the agency's Bengaluru office.
‘Hindi News’ was the leading subgenre for advertising during the period with 19% share of ad volumes, as per the report

12 Aug 2024 11:28 AM

TV news ad volumes grow by 5% in H1 2024 over last year: TAM

Reckitt Benckiser and HUL retained their first and second advertiser spots, while Ultratech Cement topped the list of brands in the genre.
Rajdeepak Das 

09 Aug 2024 10:31 AM

We solve problems for the world’s biggest brands, not just make case study videos: Rajdeepak Das 

The chairperson of Leo Burnett India, and CCO, Publicis Groupe South Asia decodes the future of creativity at ASAP’s Changemakers.
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