Uniqlo has announced the appointment of actors, Kareena Kapoor Khan and Sidharth Malhotra as brand ambassadors for India. 

The partnership will be marked with the duo’s debut in the global apparel retailer’s 2024 Fall Winter campaign. 

Ahead of the winter season, the new campaign consists of films featuring the actors bringing Uniqlo's winter essentials to the forefront. The 30-second films highlight Kapoor and Malhotra effortlessly incorporating the brand’s winter essentials into their everyday lives. The montage of different scenarios aims to showcase the comfort and versatility of the brand, embodying Uniqlo's ‘LifeWear’ philosophy.
 
   

Nidhi Rastogi, marketing director, Uniqlo India, said, "We are delighted to introduce Kareena Kapoor Khan and Sidharth Malhotra as the new faces of Uniqlo with the launch of our '24 Fall Winter campaign. Both artists represent unique personalities that resonate with the ethos of LifeWear and each of their individual styles is a perfect representation of what Uniqlo stands for.” 
 
The campaign will launch across multiple media platforms, including print, digital, outdoor advertising, and in-store promotional materials.