82.5 Communications has bagged the creative mandate for Vadilal Ice Creams. 

The agency will handle the full-service creative duties of the brand for its entire portfolio along with their design expertise to help with its packaging.

Niraj Presswala, general manager – marketing and branding, Vadilal, said, “Vadilal Ice Cream is one of India's leading ice cream brands, and as we continue to grow year after year, our goal is to connect with people of all age groups. Partnering with 82.5, we are committed to developing a distinctive brand language, communication and driving exceptional sales growth with brand inputs. With our resilience and the creative expertise of 82.5, we are confident in delivering something extraordinary to our audience.”

Anuraag Khandelwal, chief creative officer, 82.5 Communications, said, “I believe ice creams truly evoke happiness. Vadilal has a rich legacy, and their products are truly worth every bite (I love their BadaBite). We are thrilled to partner them and embark on this flavourful journey. It’s an exciting opportunity to spread the joy and love for ice creams in a country that has a sweet tooth for every occasion.”

Naveen Raman, executive vice president and branch head, 82.5 Communications – South, said, “We are thrilled to partner with Vadilal  and our chemistry with team Vadilal has been phenomenal. Vadilal holds a special place in the hearts of consumers, and we aim to spread its love deeper and elevate the brand to newer heights."