Diageo has renewed its creative mandate with Enormous Brands for five of its brands.

As part of the renewed collaboration, apart from managing the creative mandate of Royal Challenge, Signature; Singleton and Tanqueray from the reserve portfolio, Enormous Brands will additionally manage the creative mandate for its premium brand, Don Julio.

As its creative partner, Enormous will continue to manage brand strategy, creative solutions leading to mainline, digital, and on-ground executions. The agency seeks to partner with the brands to reframe category codes and unlock new growth opportunities.