Advertising, 06 May 2025

Renée's Mother's Day campaign

06 May 2025 3:53 PM

Mother's 'nazar ka tikka' meets the non-smudgeable Renée

The campaign features actor Supriya Pathak and has been released ahead of Mother's Day
YouTube Shorts and Reliance Jio's campaign.

06 May 2025 3:39 PM

From scenic views to viral news, Reliance Jio and YouTube power creators' travel dreams

Conceptualised by Toaster, the campaign comprises an ad film.
Rajni Daswani

06 May 2025 1:31 PM

SoCheers elevates Rajni Daswani

Joined the agency in 2014 as senior digital marketing manager - brand experience.
Ananya Panday led with a 9% share of total ad volumes during the current season of IPL

06 May 2025 11:20 AM

Ananya Panday emerges as leading celebrity endorser in IPL 2025: TAM report

Shah Rukh Khan was the only consistent endorser across both IPL 17 and IPL 18, according to the celebrity endorsement report.
Alongside Bumrah, the campaign also features Sanjana Ganesan, his wife.

06 May 2025 10:52 AM

Jasprit Bumrah invests in uppercase

The brand has rolled out a campaign 'Batana Bhool Gaya' to highlight Bumrah's new role.
Rakesh Hinduja (left) and Shormistha Mukherjee.

06 May 2025 10:22 AM

Credibility vs clout: The changing currency of awards

We explore whether the shine of awards still holds weight in today's industry.

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Shanu Singh

06 May 2026 11:02 AM

Shanu Singh returns to Standard Chartered
Shekhar Bhattacharjee

06 May 2026 10:49 AM

‘Branded content today isn't an add-on, it's part of a daily marketing strategy'
Ralson Tyres' 'Itni Aasani se Ganja Nahi Hota' campaign

06 May 2026 10:30 AM

Ralson Tyres stands the test of every road
Flipkart's SASA LELE campaign

06 May 2026 10:26 AM

Flipkart taps Kerala's 'twin town' to double down on deals

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The tag does not lecture or warn. It simply exists in a space that is already private.

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When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

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Godrej Industries' new identity resembles that of an independent Australian agency

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