Manifest has partnered with IAA Voice of Change and UNICEF to identify and celebrate advertising that challenges stereotypes and promotes more progressive gender representation. 

The committee for this section consists of: Nina Elavia Jaipuria, chairperson, women empowerment committee, IAA India Chapter; Megha Tata, co-chairperson, women empowerment committee, IAA India Chapter; and Geetanjali Master, partnership specialist, public and private sector engagement, resource mobilisation section, UNICEF Delhi.

This week's campaigns saw Ceat Tyres emerge as the standout, challenging the traditionally macho image of motorcycle riding by portraying women bikers as a natural part of a group of friends on a road trip. The campaign normalises women in a space often dominated by male representation, breaking stereotypes without making it feel forced.

Hinge also earned appreciation for its inclusive storytelling, celebrating diverse relationships and moving beyond conventional portrayals of love.

Both campaigns reflect a welcome shift towards more inclusive and stereotype-free advertising.

Other ads from the week:

Palmonas

Titan

Starbucks 

Vivo

Google Gemini