Star Sports has rolled out a campaign featuring cricketer MS Dhoni, ahead of the ICC Champions Trophy 2025.

Known for his calm demeanour, the film showcases Dhoni in a rather rare avatar, giving fans a perspective on the drama, intense competition, and high stakes that define the Champions Trophy. The film opens with Dhoni sitting in a bathtub filled with ice, set against a snowy landscape, yet sweating under immense pressure – visually portraying the tournament's nerve-wracking intensity in the most ‘Un-Dhoni’ fashion.

What we think about it: The film captures the drama, intensity and the competition of the tournament perfectly. With Dhoni, it adds a bit of nostalgia and the narrative which revolves around his 'Captain Cool' personality makes for an interesting watch. 

Vikram Passi, head of marketing, JioStar – sports, said, “The ICC Champions Trophy has a unique proposition - there are no safety nets or room for errors; win all matches or risk going home. When the stakes are high, there’s no one better than MS Dhoni, who has mastered the art of thriving in do-or-die situations, whether last-over finishes or lifting trophies. Our campaign, however, presents him in a completely new avatar- as Team India's biggest fan, doing things contrary to his personality as it’s ICC Champions Trophy time.”

The film released on 29 January.