Tata Curvv has rolled out a campaign, 'TakeTheCURVV', featuring actor Vicky Kaushal.

The film follows Kaushal's life journey and depicts how at every point in his life he took a 'curve'. From wanting to pursue acting after completing his engineering to going to acting school and starting his career as an assistant to the director, Kaushal took unforeseen twists, each leading him toward his destiny.

What we think about it: The 'Tauba Tauba' reference is on point. Drawing parallels from Kaushal's personal life, the narrative effectively delivers the message.

The film released on 21 March.