Lenskart has rolled out an ad featuring Bollywood veteran Shakti Kapoor in his popular Crime Master Gogo persona from the 1994 film Andaaz Apna Apna, to showcase its Gold membership benefits.

The ad reimagines the character as Crime Master Popo, in the former’s over-the-top villain persona, right down to the quirky attire and his comedic antics, including the memorable ‘Gold kaha hai?’ (Where is the Gold?) line. 

The film is set in a Lenskart outlet, into which the Crime Master barges in, with the intent to pull a heist in his endless quest for ‘gold’. The turn of events instead lead him to discover the perks of Lenskart’s Gold membership. 

What we think about it: The commercial for the eyewear brand cleverly merges vintage Bollywood charm with present-day brand messaging, by incorporating a dash of humour and 90’s nostalgia.