Zepto has rolled out a campaign highlighting the availability of Eveready Siren Torch on the quick-commerce platform.

The campaign comprises a film. The ad opens with a young woman excitedly getting ready for her first date. Just as she's about to head out, her overprotective father bursts into the room and dramatically hands her a rolling pin 'for safety', insists she takes the dog along and finally declares that he’ll come with her himself. Amused but undeterred, the girl quickly orders the Eveready Siren Torch via Zepto, which gets delivered in minutes. She smiles, reassures her dad, and confidently walks out the door, safe and self-reliant.

What we think about it: The film is a blend of relatability, humour, and purpose. It captures the protectiveness many Indian parents feel in a lighthearted but honest way. The product placement feels organic — not forced — and smartly drives home the dual messaging: self-reliance and the power of quick delivery.

The film released on 21 April.