Campus Activewear has rolled out the second leg of its ‘Move Your Way’ campaign, featuring actor, Vikrant Massey. 

Conceptualised by Moonshot, the campaign aims to celebrate self-expression, whilst encouraging individuals to embrace their unique, authentic selves through their fashion choices.

The film opens with Massey navigating a high-stakes business meeting with a couple of investors, with the intent to get them to invest in his healthy snacks startup. However, the film takes a quirky turn when the entrepreneur played by the actor continues to pace the room engrossed in his own thoughts, even as the investor duo keep upping the stakes with enticing offers.

Massey remains undeterred, while the venture capitalists elevate their propositions, offering higher equity, and even their own cabin, sports car, penthouse, and bitcoins as incentives. As he goes on to execute a back flip in the meeting room, much to the bewilderment of the investors, it is hilariously revealed that the founder was actually immersed in the comfort of his new shoes. The film concludes with the message: ‘When you move your way, the world moves with you’, serving as a reminder that when one moves through life with authenticity, it finds a way to reward you.

What we think about it: The film manages to pique our curiosity with the apparent disinterest of the founder in the face of increasing stakes by the investors, with each added incentive contributing to the hilarity and intrigue of the narrative.