Myntra has rolled out a campaign '#MyntraWeddingDiaries', featuring actor Renuka Shahane to showcase the range of its beauty and occasion wear offerings.

Conceptualised by OML, the campaign consists of an ad film.

The film humorously portrays the multi-function wedding experience in a joint family. It follows a relatable character, played by Shahane, dealing with the challenges of attending multiple weddings and managing outfit themes within a large Indian family. It highlights the scale of wedding preparation in a joint family setting.

What we think about it: Skipping the usual dreamy wedding vibe, the film's treatment dives straight into the quirky, lovable chaos of real Indian family celebrations, bringing out the true fun and madness of it all.

Monalisa Panda, associate director, social media marketing and creator ecosystem, Myntra, said, "This campaign strengthens Myntra’s position as the go-to fashion destination for every celebration, especially in the culturally rich and vibrant Indian wedding season. With a humorous yet relatable take on the multi-event wedding chaos, we highlight how Myntra’s wide selection and swift delivery empower shoppers to stay effortlessly stylish through every function. Whether it's stunning looks for Haldi, Mehendi, or Sangeet or last-minute outfit needs, Myntra is at the heart of it all, enabling a seamless fashion experience for today’s dynamic, multi-generational families. Through compelling, character-driven storytelling, we aim to reflect how modern India celebrates tradition, with a touch of flair and functionality.”

Manav Parekh, SVP and executive creative director, Only Much Louder, added, “At OML, we’ve spent over two decades building a creative voice rooted in humour, culture, and authenticity. This campaign reflects the sweet spot we operate in - taking everyday Indian insights like the fact that shopping for the wedding season with the best looks across multiple functions can be quite the task. Using that to then catapult Myntra as the best solution for both variety and convenience. We knew we needed to go beyond cliched fashion montages. So, we built a world, a character, and a story that audiences can laugh with, share, and see themselves in.”