Škoda Auto India has rolled out a campaign, 'Škoda Superstars', featuring actor and brand ambassador Ranveer Singh.

The ad draws a parallel between the resilience of Škoda’s founders, Laurin and Klement, and today’s everyday heroes from all walks of life - embodied through the journey of Singh. Comprising a film, the campaign highlights the brand's initiative 'Škoda Superstars' which is aimed at celebrating passion and persistence of people who dare to dream and work relentlessly to achieve it.

What we think about it: Visually compelling, the ad avoids overt commercialism and instead opts for storytelling that feels authentic. In a category where most automotive ads tend to follow a familiar formula, the ad breaks the mould and is refreshing.

Petr Janeba, brand director, Škoda Auto India, said, “The ‘Škoda Superstars’ campaign is not just a tribute, it’s a movement. It’s our way of honouring the spirit of determination and drive that has defined Škoda Auto since 1895 and continues to thrive in the people around us today. As we celebrate 130 years globally and 25 years in India, we want to go beyond just showcasing our cars. We want to celebrate the human stories that mirror our own journey, from vision and grit to achievement. Through this campaign, we’re inviting every individual to share their personal triumphs and become a part of the Škoda legacy. Because in the end, it’s not just about where you come from, but how far your passion and work ethic can take you.”