82.5 Communications has bagged the creative duties for Tata Coffee Grand cold coffee and Himalayan natural mineral water. 

The mandate includes managing the offline, digital and social duties of the brand across its portfolio.

The account was won post a multi-agency pitch. 

Mayur Varma, chief creative officer, 82.5 Communications India said, "Coffee has exploded! Tata Coffee Grand Cold Coffee is not just keeping up, it’s adding a punch. It’s a great opportunity to ride the cold coffee craze and give this generation the quirky fuel they need to rewrite the rules. Coffees exploded! Tata Grand Cold Coffee is not just keeping up, it’s adding a punch. It’s a great opportunity to ride the cold coffee craze and give this generation the quirky fuel they need to rewrite the rules.” 

Anuraag Khandelwal, chief creative officer, 82.5 Communications, added, “The ambition at Tata Consumer Products’ Himalayan Water is as bold as the terrain it comes from,  and we at 82.5 Communications share the same ambition. It’s thrilling to partner with a brand that’s not just aiming high but aiming right.” 

Chandana Agarwal, president north and east, 82.5 Communications India, said, “Coffee and water brands? Talk about a thirst-quenching opportunity! We're buzzing to be working with such a prestigious brand. We're ready to brew up some seriously creative campaigns and make a splash in the market. Consider this the beginning of a beautiful, and hopefully caffeinated, friendship!"